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16 Feb

It looks like humans aren't the only ones into swiping for dates these days and apparently we aren't the only ones with high standards.

A video of a gorilla at the Louisville Zoo has gone viral once again after a zoo goer sat beside him, showing him photos of other gorillas.

A complaint was filed against the ad, claiming that it "was not possible to hold scientific proof about a dating system" and that the ad was "misleading." e Harmony defended the ad, stating that the ad "did not make any specific claims" other than that their matching system was "scientific" and could consequently "provide an advantage" in finding compatible matches over a "chance-based system.

e Harmony also argued that its site employs a "compatibility matching algorithm" to match its users.

It's evident in the company's decisions on what is and what isn't allowed on the platform, and those good vibes are something Bumble is trying to channel down to its marketing.

The ideal period for swiping on new faces ends today, but don't worry you've got a stretch before you need to act.It's time science had a go at love." "Imagine being able to stack the odds of finding lasting love entirely in your favour.e Harmony's scientifically proven matching system decodes the mystery of compatibility and chemistry so you don't have to," the ad continued.designed to give you 30 minutes of sheer happiness and make you feel your most fabulous." There are four rooms that are meant to please each of the senses.There's a very Instagrammable flower wall that obviously smells like flowers, and free ice-cream from local outfit Gelato Messina (the ice cream, honey and lavender, was custom-made for the pop-up).