Updating regularly

11 Feb

By making News Feed more engaging for people — with Page post creative that is more relevant to them — we’re also creating a better platform for businesses to reach their customers and find new ones. They offer a free, easy-to-maintain online presence for people to discover and learn about a business.They work across desktop, mobile and tablets without requiring any extra configuration, and contain complete information about a business.Given the substantial traffic to Pages, we are exploring ways to build more features into Pages.A lot of this is in response to how we’re seeing people interact with business Pages.In October, for instance, nearly a billion people visited Facebook Pages.

As we’ve said before, News Feed is already a competitive place — as more people and Pages are posting content, competition to appear in News Feed has increased.And for targeting specific audiences with predictable reach, Facebook advertising offers ways to achieve specific business objectives, like driving in-store sales or app downloads.We’re always thinking about how to make News Feed better, and this update is part of a larger, ongoing effort.The businesses that are doing this well understand the discovery and communication that happens when people come to their Page.And it’s important to note that Facebook is increasing its investment in Pages.