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07 Apr

Acqua Alta as a tool to link all these techniques starting from a unique phenomenon.

Water as transport, water as energy, water as an issue that affects the lives of citizens, leaving it’s mark.

It deeply influences the life of this city, haping and surrounding it with thousands of different colors and textures.

The first collection “Aqua Alta Collection”, is influenced by these findings.

For me as a designer, it is the ultimate privilege to create swimwear that honors the strength of a confident woman, empowering her with stylish cuts and quality fabrics to truly make her comfortable” Paula Malm Berner. The newly invented Float design is an addition to the Icelandic bathing culture.

Paula is a Stockholm-based fashion designer and entrepreneur, educated at the Parsons School of Design in New York. Designer Unnur Valdís - an Icelandic mermaid and a wellbeing specialist, designed this product to add a new dimension to the water and bathing culture.

Sometimes people gather in an isolated place in the countryside where there is a pool and float together.

This project is conceived from the idea of enhancing a cultural and historical heritage that belongs to us: the city of Venice.

Muscles relax, blood pressure drops and the heart lower its pace. This creates a meditative state and the mind calms down.

Like many Icelanders, a big part of Unnur´s life is in water as she goes to the swimming pool daily.

Visits to the local swimming pool combined with occasional baths in exotic nature is all a part of her upbringing and a big part of daily life for people living in a country with an abundance of water and geothermal energy.

The Float trend encourages social gathering, both in public and private pools.